Brightline Passenger Train: Floridian of the Year | Floridian of the Year | Featured – Florida Trend

Boys love trains. I did. You may have. This story tells how a lifesize commitment to a train became a leading railroad. There’s an excellent business story in here. And a great model for us.

The individual solution that Wes Edens forged came from research, study, and discussion. Lots of no’s were required to get to his biggest yes. Today, as you will see, he has been asked by other US cities to come and help them—build their train.

Brightline Passenger Train: Floridian of the Year

Private passenger rail is back in Florida. Once upon a time, private passenger rail helped create modern Florida. This year, it began reshaping Florida again, with the state emerging as a national rail leader thanks to the Brightline passenger train.

DIY or We Do It for you—DO This.

Hate Google and social media and the whole speed of life all you want. If you are a marketer you must (at least) understand SEO. For your sites, your products and your online reputation.

8 SEO Copywriting Tips To Skyrocket Your Traffic in 2019

Fantastic writing tells a story. It connects with readers. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized your on-page SEO properly? So have you ever thought of what the problem is if you’ve already optimized your on-page SEO properly?

50 shades of (CPA) gray | Accounting Today

I have a feeling reserved for special professionals. IRS agents and CPAs. It’s a darker view spinning on my mistrust of trust about my money. So, I sat up in my desk chair quite straight reading this. It is a sobering view of our reality. And it’s by a CPA. I would urge you to read it. But you probably won’t. For the reasons Kyle states below.

50 shades of (CPA) gray

If you’re like many CPAs, you don’t use words like “maybe,” “probably,” “perhaps” or “possibly” – at least in the workplace. Those are messy words that leave too much room for ambiguity and uncertainty. Unfortunately, that messy pool of ambiguity is where the world is headed and your clients expect you to help them wade through those murky waters of uncertainty.

RMB Recos: Wicked Folders P/I

If you are using WordPress for your own or your clients’ campaigns you will want to check this out.

Just as the most time-consuming part of golf is looking for your ball—in the grass, in the forest, beside a pond…

There’s nothing more time-consuming in WordPress than hunting down the subfiles for a website. Solution found! Wicked Folders plugin—is my new best friend. EASILY creates new directories and subdirectories so you limit your scope to ONE site/domain. (Isn’t it great to be able to focus?)

I do not know if this works with all WP templates. But if it works for yours, the force is with you today!

Wicked Folders

Wicked Folders is the ultimate tool for managing large numbers of pages and custom post types. The plugin simplifies content management by allowing you to organize your content into folders. Wicked Folders is an administration plugin that does not alter your content’s permalinks or hierarchy giving you the complete freedom to organize your pages and/or custom post types any way you want independently of your site’s structure.

No, Some Random Guy Didn’t Buy a Full-Page WSJ Ad Just to Complain About Random Stuff – Adweek

So SAP made some headlines. This unorthodox approach at $250,000 was an attention getter. It is long-form copy which is usually used to sell. And more often than not a higher-ticket item or service. SAP followed up with another ad in “response.”

Did it sell? Does the buzz matter? Is the buzz a sales generator? I don’t know.

What this does do is support the notion of long form copy. It gets attention. Whether the copy worked, or whether the media exposure did the heavier promotional lifting, I cannot say. Someone knows.

I suspect that someone has job security. Or s/he was fired.

No, Some Random Guy Didn’t Buy a Full-Page WSJ Ad Just to Complain About Random Stuff

Nick Vitale of Milltown, New Jersey, has a few problems. He doesn’t like airline baggage fees, cable pricing or how ridesharing services handle tips. Also, he doesn’t exist, which is probably a minor inconvenience some days. Vitale was supposedly the author of an “open letter” placed as a full-page ad in Thursday’s Wall Street Journal.

Extraordinarily Overlooked: Not-So-Common Sense… “How Not to Be Stupid”

Okay. I admit it. I’ve been stupid. Sad that this puts me above many people—admitting stupidity. At least I am able to address it.

Clients who want writing or business-generating forms and schemes lack this capability, sadly. Not that they are stupid people. On the contrary.

But it is better sense to admit you’ve been foolish, or that your process is tired, or that you overlooked a vital element in your decision, than to make a BIG MESSY of something important. Don’t you agree?

How Not to Be Stupid

After a four-hour conversation on The Knowledge Project ( Part 1, Part 2), Adam Robinson (@IAmAdamRobinson) and I shared another 10-minutes that shouldn’t be missed on how not to be stupid. Shane Parrish: Adam, you did a presentation once on how not to be stupid. Can you tell me about that?

Copywriting is dead? Don’t tell the journalists | Media Network | The Guardian

I remember a joke. I was living in New York. It was the late 80s. Here it is: A cop pulls a woman over and walks up to the driver’s side of her vehicle. She rolls down the window and holds up her driver’s license. “What’s that”?” he says. “I need to see your real estate license.”

Copywriting is the new real estate. You can make money from home doing what you learned in third grade! Except for one small problem.

Digital apps have made copywriting accessible to many. They have also changed the nature of the audience. Copywriters and their clients are struggling. While they focus on grabbing prospects’ eyeballs prospects are drifting to substance. Even in the Amazon age, quality still wins over quantity. The paydirt of marketing is developing a relationship through personalized digital marketing. And that’s not something any third-grader knows.

Here’s a good piece about that change. (Hint: This only scratches the surface.)

Copywriting is dead? Don’t tell the journalists

Content marketing has brought new talent into the advertising industry, but these are different beasts to the traditional copywriter

How Copywriting Has Changed Since the Mad Men Days | Scripted

I remember a joke. I was living in New York. It was the late 80s. Here it is: A cop pulls a woman over and walks up to the driver’s side of her vehicle. She rolls down the window and holds up her driver’s license. “What’s that”?” he says. “I need to see your real estate license.”

Copywriting is the new real estate. You can make money from home doing what you learned in third grade! Except for one small problem.

Digital apps have made copywriting accessible to many. They have also changed the nature of the audience. Copywriters and their clients are struggling. While they focus on grabbing prospects’ eyeballs prospects are drifting to substance. Even in the Amazon age, quality still wins over quantity. The paydirt of marketing is developing a relationship through personalized digital marketing. And that’s not something any third-grader knows.

Here’s a good piece about that change. (Hint: This only scratches the surface.)

How Copywriting Has Changed Since the Mad Men Days

While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life still resound deeply with those in the marketing industry. The show reignited an interest in content marketing while also providing a historical backdrop against which to compare the current state of copywriting.

Relationship Marketing: Value Marketing for Current Customers

What if businesses decided to inform, rather than promote?

Think about a negative experience you have had buying something. Chances are you have one.

In fact, 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back. If don’t recognize it around your business hear the Roberta Flack song, it’s killing you slowly.

This is why we recommend our headline check-up service. It reveals how little business leaders and owners know about what the customer or prospect are looking for. Whether your business does business with us—we want to share this positive experience of revealing customer-killers.

Please check out the site and check-up your headline—for your customers’ sakes.

The Business Case for Building Real Relationships with Customers

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new customer acquisition through sales and advertising. As opposed to transactional marketing’s focus on one-off sales, a good relationship marketing strategy is rooted in building customer loyalty and lasting, long-term engagement with your customer base.

What if businesses decided to inform, rather than promote?

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