5.0 About Fees

A WRITER’S “RESTAURANT” MENU

I am a copywriting and direct-marketing specialist in the financial services industry. My concentration is on equity finance and alternative investments—real estate, direct business investment, futures, and trade. 

I know how to write long copy letters, but most communication today is digital.

Underneath you will see a list of fees. If this was a restaurant, it would be useful to you. This is not a restaurant.

I get clients to THINK.  What do you NEED? And what you want to HAPPEN?

For example, a website-to-email campaign can be targeted to either a single sale or an ongoing relationship. Or both! [Care to guess which is preferable as an investment?]

I find that most clients cannot properly describe their prospects. Therefore, they are stuck and removed from growing new business. There are remedies—if I know your best target. But it requires research and a little testing. I have used subscriptions, advisory and service samples. I have used transactions such as events and webinars. Some work better than others. (See main page)

In the previous page is a listing of my packages. Adding to these requires a retainer-based contract. A deposit is made with the initial estimate. Then, you receive a full step by step outline and 90-day plan.

Even with all this—it’s a good idea for you to realize how many tools are in my, or any copywriters, shed. Some services support existing business. Some introduce business extensions. Some introduce whole new concepts. Have an innovation? That requires a bit of research to save you from your wasting time and money.

I have included a select list of services with pricing. This is a guide. 

  Primary media Copy/Design Task* Client Fee
Digital Landing page $950-$3,000
Print/
Digital
Ads (banner and text) $500 – $2500
Print/
Digital
Content: Article or Advertorial or How-To $1-$1.50/word
Print/
Digital
Email Autoresponders (Series) $150-$1,000/email
Digital Landing page | Microsite $1,500-$7,000
Print Long Copy Sales Letter $3,000 – $5,000
Print/
Digital
Opt-in forms $500-$2,000
Print/
Digital
Thank you pages $1,500-$5,000
Digital Website content $750-$1,250/page
Print/
Digital
White Paper $2,000-$7,500
Print/
Digital
Special Report $2,000-$7,500
Digital Video Sales Letter $5,000
Digital Blog Post (depending on length) $100-$800/post
Print Brochure $750-$1,500/page
Print/
Digital
Case Study $1,200-$2,000
Print/
Digital
Copy critique $400-$1,200
Print Direct-mail package — mail order $2,000-$7,500+
Print Direct-mail package, lead generation $2,000-$3,500+
Print/
Digital
Email, long copy $750-$3,500
Print/
Digital
Email, short copy $250-$2,000
Print Fundraising/Sales Letter $1,500-$5,000+
Digital Marketing Strategy and Planning** $100-$150/hour
Digital Microsite $3,000-$7,000
Print/
Digital
Newsletter $600-$1,500/page

* Most media and formats can be integrated, cross-referenced, or linked to other copy, including text messages, forms for next steps and special “one-time” events. These are draws. Today, everyone seems to have a ‘whitepaper.’  Could that still work for you? We’ll have to see.

** A new product or service launch, or relaunch, would entail a comprehensive product or company campaign. Please contact me directly to discuss your objective, target market, timetable and budget for that project.