So SAP made some headlines. This unorthodox approach at $250,000 was an attention getter. It is long-form copy which is usually used to sell. And more often than not a higher-ticket item or service. SAP followed up with another ad in “response.”
Did it sell? Does the buzz matter? Is the buzz a sales generator? I don’t know.
What this does do is support the notion of long form copy. It gets attention. Whether the copy worked, or whether the media exposure did the heavier promotional lifting, I cannot say. Someone knows.
I suspect that someone has job security. Or s/he was fired.
Nick Vitale of Milltown, New Jersey, has a few problems. He doesn’t like airline baggage fees, cable pricing or how ridesharing services handle tips. Also, he doesn’t exist, which is probably a minor inconvenience some days. Vitale was supposedly the author of an “open letter” placed as a full-page ad in Thursday’s Wall Street Journal.