Relationship Marketing: Value Marketing for Current Customers

What if businesses decided to inform, rather than promote?

Think about a negative experience you have had buying something. Chances are you have one.

In fact, 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back. If don’t recognize it around your business hear the Roberta Flack song, it’s killing you slowly.

This is why we recommend our headline check-up service. It reveals how little business leaders and owners know about what the customer or prospect are looking for. Whether your business does business with us—we want to share this positive experience of revealing customer-killers.

Please check out the site and check-up your headline—for your customers’ sakes.

The Business Case for Building Real Relationships with Customers

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new customer acquisition through sales and advertising. As opposed to transactional marketing’s focus on one-off sales, a good relationship marketing strategy is rooted in building customer loyalty and lasting, long-term engagement with your customer base.

What if businesses decided to inform, rather than promote?