Another Reason BusinessPeople Need Real Copywriters: Business procedures lack a creative process 

“…creative people are better at recognizing relationships, making associations and connections, and seeing things in an original way—seeing things that others cannot see.”

Secrets of the Creative Brain – The Atlantic – Pocket

A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ-and why it is so often accompanied by mental illness.

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